With one foot in Istanbul and the other in Edremit, Balıkesir, Zeynep Sarsılmaz graduated from Istanbul Bilgi University with degrees in Media and Communication Systems and Advertising. She worked as a writer in the arts and culture departments of various newspapers and magazines. With over 15 years of experience in content production, copywriting, and digital communication, Zeynep is now the founder of Crealab, a creative communicator who transforms strategies into narratives and develops unique communication languages for brands. “I love pontificating on things I actually know about,” says Zeynep, who also mentors young writers just starting their careers. She keeps writing fictional stories, poems, and essays  whenever she gets the chance.