Based in Ankara, Tevfik Ercan graduated from Uludağ University with a degree in Business Administration. After experiencing every flavor of corporate life, he ditched the tie in 2020 and stepped into the world of digital marketing. Tevfik, who makes clients’ budgets do somersaults with his complex digital strategies in performance marketing that no one understands, is the one who sets the oven in the kitchen of digital ads. Remaining eerily calm even if he crashes Google Ads, Tevfik is a puppet master who pulls the invisible strings of campaigns. Tevfik, who doesn’t sip his morning coffee before combing through the latest algorithm changes, user behaviors, and ad dashboards, believes in ideas that work, not jargon, sustainable strategies, not fancy presentations.