Based in İzmir, Gökhan Ercümen is a Journalism graduate from Ege University. About a decade ago, he took a leap into social media management with an unwavering belief in its power to influence the masses “whether they like it or not.” He’s an expert who knows all of social media’s secrets, from the conceptual seeds of content creation to the intricacies of account management, from the strategic calculations of campaign planning to the brutal truths of analytics. Gökhan’s mission is blending visuals with copy and strategy with creativity. He’s the guy with the answers to those dark questions such as, “Why didn’t that post go viral?”, “Why is no one watching your stories?” or “Where did your followers go?” Known for keeping his cool during social media meltdowns and somehow turning crises into opportunities, Gökhan’s biggest dream is to survive the era when brands say, “Ah, just post it, what’s the worst that can happen?”