Based in İzmir, Çağla Boğa Ercümen is best known for her obsession with words. A graduate of Ege University’s Public Relations and Publicity program, she probably turned her graduation speech into a flawlessly written manifesto. For almost 10 years, Çağla has been enduring the grind of the advertising industry, starting her career as a copywriter thanks to her “abnormal” fondness for words. Sometimes making you laugh, sometimes making you think, sometimes surprising you with texts that make you say “Ugh, I wish I wrote this”, Çağla also takes care of every detail of social media, from content strategy to ideation. On the outside, she might look quiet, sipping coffee at her desk, but it’s highly likely that inside her head, other Çağlas are deep in the most exciting phase of a brainstorming session for your brand. For your own well-being, it’s best to wait for the storm to pass before interrupting.