Branding
A strong brand starts with an idea. And that idea grows through how it looks, how it speaks, the values it stands for, and how it makes people feel. We’re here to turn a good idea into a powerful brand. Don’t have a name? We’ll find it. Lacking tone? We’ll define it. Messy identity? We’ll tidy it up. From concept to identity, from identity to perception, we build your brand from scratch or give it a complete makeover. After all, to make people love a brand, you have to love it first. Luckily, we tend to fall a little in love with every brand we touch.
What Do We Do?
- We create brand names: We come up with creative, memorable, and brand-aligned name options.
- We develop brand strategies: We develop brand strategies tailored to your audience, market, and competition.
- We define tone of voice: We define how your brand should speak and create a consistent communication style.
- We design visual identities: From logo and color palette to typography and graphic elements, we craft a complete brand identity.
- We create brand guidelines: We prepare a brandbook with clear rules on how to use your logo, colors, fonts, and tone.
- We reposition existing brands: We reposition existing brands with new strategies and refreshed identities.
- We develop sub-brands and product identities: We create names, identities, and strategies for product lines and sub-brands.
- We write brand stories: We write creative stories that communicate your brand’s origins, vision, and personality.
How Do We Do It?
- Needs & Goals Analysis: The sector, target audience, competitors, and current brand perception are analyzed in depth.
- Brand Research: Name availability, domain options, social handles, and trademark potential are assessed.
- Strategic Planning: A long-term brand roadmap is developed based on defined goals.
- Creative Development: Names, stories, tone of voice, and visual ideas are explored and crafted.
- Identity Building: Voice, visuals, story, and strategy are unified into a cohesive brandbook.
- Implementation & Rollout: The launch or repositioning of the brand is planned and executed.
The Scope:
- Brand research and analysis
- Strategic brand positioning
- Name creation + domain/social availability check
- Tone of voice development
- Logo & visual identity design
- Brand storytelling
- Brand guidelines (brandbook)
- Rebranding for existing brands
Building a brand, or growing one, is no easy task. Sometimes you search for a name for days. Sometimes you debate a single color for hours. We’re used to that. We do it with strategy, love, and maybe just a little anxiety. And when it’s all done, we print your first promotional keychain and hang it on your door. Not to show off to guests but so your brand can unlock every door.
Our Services
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Tell us what you need in a few sentences and we will do the rest. Great things start with a small step.